Social media marketing is a very cost-effective tool, which helps reach the target audiences, increases sales, boosts brand recognition, increases website traffic and conversions and improves search engine rankings.Two thirds of the total growth in global advertising between 2017 – 2020 will come from paid search and social media advertising.
Deciding to advertise on Facebook or Instagram can be a difficult and sometime costly decision.
Both the platforms are great for advertising, but which is best for your business?
47 billion users Originally created to help family and friends stay in touch, but is now a powerful advertising channel for multiple businesses All age groups are currently active on Facebook – most active are 25-34 year old Older generations have found to be more active on Facebook than Instagram Facebook is Optimised for both desktop and mobile use , but smart phone access far exceeds desktop There are 11 kind of adverts available including: slideshows, lead-generation, event response, driving page likes
Instagram has Younger audience than Facebook It was launched in 2010 and bought by Facebook in 2012800 million users worldwide and are rising rapidly The home for visual storytelling and food images.Instagram has a higher brand engagement Photo adverts perform best on Instagram (video for Facebook)Has smaller audience than Facebook – Instagram’s main audience is 18-34 year old men and woman Instagram is a mobile friendly platform and lacks desktop performance – it was actually created to share experiences via mobile in real-time It has less advertising options than Facebook (only 4) but the new Stories advert option is showing signs of being one of the best advertising mediums on social In conclusion, it`s worth incorporating both Facebook and Instagram into your advertising strategy as the combination can provide a great return.
You definitely need to be strategic about your advertising, here are a few tips to start:
1. SET YOUR OBJECTIVES
Set up a few clear objectives every month that will show the return and tie into your overall business objectives, for example – run a campaign in order to promote a new set of menu or drinks promotions and then tracking sales uplifts against this period
2. CONSIDER SOCIAL MEDIA ADVERTISING AS AN INVESTMENT, NOT A COST
Always expect a return on investment. Social media is great at driving ROI, whether it is more holistically tracked by general footfall or through digital tools, such as Google Analytics or Facebook pixel, to track conversions from social.
3. TARGETING IS KEY
Use the vast variety of options in audience targeting to reach the right audience and narrow it down – it has never been as easy to hit your ideal customers directly.
4. USE CALL-TO-ACTIONS
Social advertising (and all digital marketing) should be channelling users through to your website to learn more about your brand and convert. So, always include a call to action in your adverts such as view menu, see offer, book now, contact now.
5. DO YOUR HASHTAG RESEARCH AND USE THEM IN AN APPROPRIATE WAY
HASHTAG Very important for Your post and A hashtag, introduced by the number sign, or hash symbol, #, is a type of metadata tag used on social networks such as Twitter and other microblogging services. It lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content.
6. SHOWCASE YOUR RESTAURANT
High quality images and videos attract more and gain the most engagement – invest in quality not quantity
7. HIRE PROFESSIONALS TO RUN YOUR SOCIAL MEDIA ADVERTISING CAMPAIGNS
It often takes time and costs money to learn the complex advertising system and various tactics yourself and you can make a lot of expensive mistakes. Hiring a professional will provide your business with almost immediate results!
Fizzandplatter Social media comapny . We grow Restaurant & Hospitality venues through digital marketing
Phone: +91 9354406879 Email: [email protected]